Consumers are becoming increasingly savvy and demanding of technology. Further, primed by the seamless personalization experienced from Amazon to Zappos, many have come to expect a similar experience at their credit union. As technology continues to advance, the demand for electronic services increases. This has also altered branch development strategies.
One of the biggest challenges we face is how to improve service without adding a lot of operational expenses. Technology is driving consumer behavior. It influences back office tasks, face-to-face branch interactions, and electronic delivery channels. We continue to innovate and stay on top of trends.
As you know, this summer we underwent one of the most successful technology upgrades of any credit union across the entire industry. This upgrade was one of many that will soon become a new and improved way for you to bank with us.
Our first step was to make your online and mobile experience more secure and seamless. Our next step will be to incorporate that technology into your branch experience, cutting down wait times and offering a self-service approach to your banking.
By 2017, you will be able to visit our newest location on Farmington Avenue in West Hartford Center. This site will be a look ahead. It will begin to introduce the new technology you will see in all of our future sites. We have many plans in place to keep your banking experience modern and convenient.
When you walk into the branch, you can expect to be greeted by our well-trained staff. They will be available to help you with your everyday, or even unique, financial needs. They will also be prepared to teach you how to use our many electronic services. We want you to understand how to bank anywhere at any time.
While we hope to help you become more tech savvy, so you can bank at your convenience, we will also continue to expand our physical footprint throughout Connecticut. And as we grow, your access to us will be even greater, whether in-person or on-the-go. Banking has never been easier and we are happy to bring you the tools necessary to keep your information organized, managed, and readily available.
We understand that your time is very valuable and in order to compete in a saturated financial services market, we have to make it as easy as possible for you to do business with us.
Thank you for choosing Nutmeg.
President & CEO